ASM

About us

About us

About Us

At Australian Sports Marketing (ASM), we are driven by a passion for sports, events, and travel. With a wealth of experience and knowledge, we are dedicated to providing unparalleled event and travel experiences anywhere in the world.

We pride ourselves on offering a comprehensive range of services, that cater to every aspect of your journey, whether you’re a sports enthusiast, a corporate group, or a traveller looking for something extraordinary.
We excel in more than just event planning. We seamlessly organise all your travel needs surrounding these events, offering a comprehensive range of services under one roof. From booking accommodations to arranging transportation, we ensure that every aspect of your travel experience is meticulously planned and executed, allowing you to focus on enjoying the event to the fullest.

At ASM our aim is to Enhance the Experience and create great memories.

Australian Sports Marketing specialise in the business of

Through passion, experience and enthusiasm we provide corporate, groups and individuals with the very best event and travel experiences anywhere in the world.

Australian Sports Marketing specialise in the business of

At Australian Sports Marketing (ASM), we are driven by a passion for sports, events, and travel. With a wealth of experience and knowledge, we are dedicated to providing unparalleled event and travel experiences anywhere in the world.

We pride ourselves on offering a comprehensive range of services, that cater to every aspect of your journey, whether you’re a sports enthusiast, a corporate group, or a traveller looking for something extraordinary.

We excel in more than just event planning. We seamlessly organise all your travel needs surrounding these events, offering a comprehensive range of services under one roof. From booking accommodations to arranging transportation, we ensure that every aspect of your travel experience is meticulously planned and executed, allowing you to focus on enjoying the event to the fullest.

At ASM our aim is to Enhance the Experience and create great memories.

Why Choose ASM

EXPERIENCE

With 25 + years of experience in the industry, we have established ourselves as leaders in creating exceptional experiences.

EXPERTISE

Our team of experts is dedicated to ensuring that every aspect of your journey is flawless, from planning to execution. We take pride in our reputation for reliability and integrity.

Personalisation

We believe that no two experiences should be alike. That's why we tailor every package to suit your specific requirements and preferences.

Experience

With 25 + years of experience in the industry, we have established ourselves as leaders in creating exceptional experiences.

Expertise

Our team of experts is dedicated to ensuring that every aspect of your journey is flawless, from planning to execution. We take pride in our reputation for reliability and integrity.

Personalisation

We believe that no two experiences should be alike. That's why we tailor every package to suit your specific requirements and preferences.

Our Services

Major Australian and international Sports Events

From all the major Australian Sports events to the US Masters Golf, centre Court seats at Wimbledon,or attending an English Premier League match, through ASM’s extensive partnerships and affliations, we can organise it, get you there, and ensure you, your clients guests, family or friends have the best possible experience.

Travel & Accommodation

ASM Travel is a fully licensed travel agency specialising in the planning and implementation of travel solutions. ASM can organise all your flights accommodation and associated travel needs under the one roof, tailoring travel and event itineraries to suit your individual needs and budget.

Incentive & Reward Programs

Our incentive travel programs are meticulously designed to motivate, reward, and inspire. From luxurious accommodations to unique experiences any where in the world, we ensure that every detail is tailored to exceed expectations and create lasting memories.

Client Engagement

We understand the importance of client engagement. That's why we go above and beyond to create personalised experiences that leave a lasting impression. Whether it's arranging a VIP meet-and-greet or organising a bespoke event, we ensure that every detail is meticulously planned.

Motorsport Management / Supercars / Formula 1® Corporate Hospitality

ASM provide the very best premium Supercars & Formula 1® Corporate Hospitality. From exclusive trackside views to behind-the-scenes access and experiences, we provide unforgettable moments that enhance the overall event experience.

Destination Management Australia (Inbound)

Explore the beauty of Australia with our destination management services. Whether you’re planning a leisure trip, business event, or group tour, let ASM Travel enhance your experience across Australia and major Australian events.

TESTIMONIALS

Thank you for the top level experience and service that you and your team delivered over the Bathurst weekend, we had a really good time.

I know that looking after so many people and such a big area can be a challenge however you did an amazing job.

The preparation work you guys did and the information pack sent out made things easy and contributed to the overall success of the event.

Whenever I had a question or query for Amanda on anything leading up to and including the event she had the answer and handled everything as if it was no problem, Amanda was great and you have a great team!

The group that I was hosting all made comment that the weekend was the best Corporate event that had attended and I have to say the same Myself.

Ryco Filters

Danny Taylor

State Sales Manager Queensland, Ryco Filters

I was introduced to ASM through their excellent management of the Nissan Motorsport hospitality program. During my time as head of sponsorship at Nissan, I built

a fantastic relationship with Chris and his team. ASM's dedication, problem solving ability and authentic approach is responsible for why when I took on the Repco Supercars program, ASM was the first partner I picked up the phone to.

ASM's approach, consultation and delivery of events is second to none. Chris is extremely well connected and respected in the sport and he has built this reputation because business partners trust him. One of the cornerstones of any partner in a complex industry like motorsport is the ability to pivot and quickly adapt. Working with ASM this year has once again proven that they are in a league of their own. From a consumer point of view, our customers always leave the ASM suite with a smile and great memories and experiences. Chris will go above and beyond. I highly recommend ASM to any team or brand that needs a contemporary, best practice guest management experience.

GPC Asia Pacific

Mitch Wiley

Head of Sponsorship

Chris Neville-Smith and his team at ASM / ASM Travel have provided LG Electronics Australia with absolutely outstanding travel and management services

and his team have provided an exceptional, professional and comprehensive service to both the team and its partners.

Chris has great experience in the sport as well as a great passion to always ensure the sponsors, the fans and our guests at all levels are treated with a first class service, befitting of our brand and our expectations.

ASM’s continued innovation with the hospitality services and general look of the suites as well as their willingness to go that extra mile in organising all aspects of the event process is, I believe an integral aspect of the teams’ commercial operations, and as such I would thoroughly recommend that ASM be retained as Walkinshaw Racing’s exclusive event partner.

LG Electronics Australia

David Smith

General Manager | CE National Sales

Thank you again for one of the most sensational weekends of my life. Everything was sensational, the staff were amazing the location unbelievable

accommodations spot on the people I meet and the friends I made the experiences I had, garage visits, helicopter, podium I’m speechless.

Thank you for letting me join you and I will definitely be back next year if you’ll have me. Let me know when you’re taking bookings and I be extremely happy for the same Accommodation and 4 day package.

Bathurst 1000 Weekend

Brian Rowan 

V8 Supercars has worked with Australian Sports Marketing for 15 years and are one of the pioneers in V8 Supercars event management.

During this time ASM have obtained a comprehensive understanding of our event and have evolved and grown with the sport.

ASM have worked closely with all of our key suppliers and contractors and have a great working relationship with them all. This ensures quick and smooth dealings which enables a high level of efficiency across suite planning, bump in, event troubleshooting and bump out.

ASM play an imperative role in securing and servicing many corporate sponsors for our events. This role is critical in the overall event corporate strategy for V8 Supercars where V8SC are the promoter.

Additionally, they have been a great corporate partner for our international events, creating corporate travel packages to events in Abu Dhabi and Austin Texas.

ASM represent our team and partners with professionalism and innovation, Chris and his team are a major asset to the overall V8 Supercars Championship.

We look forward to continuing working with the ASM team in the future.

SUPERCARS AUSTRALIA ​

Shane Howard

CEO

ASM have worked in partnership with GM Holden and the Holden Racing team for over 15 years and throughout that time, Chris Neville-Smith over the past

4 years, which has enabled our business to leverage and enhance our ongoing Supercars partnership with Kelly Racing across major events including; Bathurst 1000 and Formula 1 Australian Grand Prix.

These events have been hugely successful in both building & strengthening our business relationships with our retail partners across Australia & ASM will continue to play an integral role in the delivery and overall partnership activation of these event programs moving forward. ASM is a strategic business partner we highly trust, value & enjoy working with.

Holden

Simon McNamara

Manager | Sponsorship & Motorsport GM

TESTIMONIALS

Thank you for the top level experience and service that you and your team delivered over the Bathurst weekend, we had a really good time. . . . See More

Ryco Filters

Danny Taylor

State Sales Manager Queensland, Ryco Filters

"I was introduced to ASM through their excellent management of the Nissan Motorsport hospitality program. During my time . . . See More

GPC Asia Pacific

Mitch Wiley

Head of Sponsorship

“Chris Neville-Smith and his team at ASM / ASM Travel have provided LG Electronics Australia with absolutely outstanding travel and . . . See More

LG Electronics Australia

David Smith

General Manager | CE National Sales

"Thank you again for one of the most sensational weekends of my life. Everything was sensational, the staff were amazing the location unbelievable . . . See More

Bathurst 1000 Weekend

Brian Rowan 

"V8 Supercars has worked with Australian Sports Marketing for 15 years and are one of the pioneers in V8 Supercars event management. . . . See More

Supercars Australia

Shane Howard

CEO

"ASM have worked in partnership with GM Holden and the Holden Racing team for over 15 years and throughout that time, Chris Neville-Smith and . . . See More

Holden

Simon McNamara

Manager | Sponsorship & Motorsport GM

"We have used the services of Chris-Neville Smith and his team for a number of years now and . . . See More

Holden Special Vehicles

ASM coordinated and hosted HSV Dealer Incentive Programs to; London (Silverstone/Wimbledon) 2008, Singapore (Formula 1 Grand Prix) 2010 and Abu Dhabi (Formula 1 Grand Prix) 2012, Italy (Formula 1 Grand Prix/Milan) 2015.

"ASM offer a professional and personalised experience that will always impress. These guys deliver beyond expectations."

Texas Supercars

In 2013 ASM managed the travel and tours program for over 200 Nissan Motorsport and Holden Racing Team guests to the Texas 400.

“It was an absolute blast on the weekend. Your hospitality was as good as I have ever experienced. I never get sick of bringing customers, Family and friends to the box cause they all get blown away with how we get treated. Once again thank you very much and look forward to seeing you on the track soon.”

East Coast Lubes

Terry McCarthy

Distributor Principal

“The knowledge of Chris and his team has been an important ingredient in the logistics and ongoing successful delivery of outstanding events. Whether facilitating large corporate functions or to facilitate smaller more intimate sports experiences we have found ASM to be both imaginative and flexible, providing a unique support to our own marketing efforts.”

Uvex

ASM coordinated and hosted 25 UVEX employees at the Australian Grand Prix in the Holden Racing Team corporate hospitality facility.

TESTIMONIALS

Thank you for the top level experience and service that you and your team delivered over the Bathurst weekend, we had a really good time.

I know that looking after so many people and such a big area can be a challenge however you did an amazing job.

The preparation work you guys did and the information pack sent out made things easy and contributed to the overall success of the event.

Whenever I had a question or query for Amanda on anything leading up to and including the event she had the answer and handled everything as if it was no problem, Amanda was great and you have a great team!

The group that I was hosting all made comment that the weekend was the best Corporate event that had attended and I have to say the same Myself.

Thank you once again."

Ryco Filters

Danny Taylor

State Sales Manager Queensland, Ryco Filters

"I was introduced to ASM through their excellent management of the Nissan Motorsport hospitality program. During my time as head of sponsorship at Nissan, I built a fantastic relationship with Chris and his team. ASM's dedication, problem solving ability and authentic approach is responsible for why when I took on the Repco Supercars program, ASM was the first partner I picked up the phone to.

ASM's approach, consultation and delivery of events is second to none. Chris is extremely well connected and respected in the sport and he has built this reputation because business partners trust him. One of the cornerstones of any partner in a complex industry like motorsport is the ability to pivot and quickly adapt. Working with ASM this year has once again proven that they are in a league of their own. From a consumer point of view, our customers always leave the ASM suite with a smile and great memories and experiences. Chris will go above and beyond. I highly recommend ASM to any team or brand that needs a contemporary, best practice guest management experience."

GPC Asia Pacific

Mitch Wiley

Head of Sponsorship

“Chris Neville-Smith and his team at ASM / ASM Travel have provided LG Electronics Australia with absolutely outstanding travel and management services over the past 4 years, which has enabled our business to leverage and enhance our ongoing Supercars partnership with Kelly Racing across major events including; Bathurst 1000 and Formula 1 Australian Grand Prix.

These events have been hugely successful in both building & strengthening our business relationships with our retail partners across Australia & ASM will continue to play an integral role in the delivery and overall partnership activation of these event programs moving forward. ASM is a strategic business partner we highly trust, value & enjoy working with.”

LG Electronics Australia

David Smith

General Manager | CE National Sales

“It was an absolute blast on the weekend. Your hospitality was as good as I have ever experienced. I never get sick of bringing customers, Family and friends to the box cause they all get blown away with how we get treated. Once again thank you very much and look forward to seeing you on the track soon.”

East Coast Lubes

Terry McCarthy

Distributor Principal

"We have used the services of Chris-Neville Smith and his team for a number of years now and have found his organization to consistently provide a higher than expected level of service."

Holden Special Vehicles

ASM coordinated and hosted HSV Dealer Incentive Programs to; London (Silverstone/Wimbledon) 2008, Singapore (Formula 1 Grand Prix) 2010 and Abu Dhabi (Formula 1 Grand Prix) 2012, Italy (Formula 1 Grand Prix/Milan) 2015.

"Thank you again for one of the most sensational weekends of my life. Everything was sensational, the staff were amazing the location unbelievable accommodations spot on the people I meet and the friends I made the experiences I had, garage visits, helicopter, podium I’m speechless.

Thank you for letting me join you and I will definitely be back next year if you’ll have me. Let me know when you’re taking bookings and I be extremely happy for the same Accommodation and 4 day package.

Your a legend."

Bathurst 1000 Weekend

Brian Rowan 

"V8 Supercars has worked with Australian Sports Marketing for 15 years and are one of the pioneers in V8 Supercars event management.

During this time ASM have obtained a comprehensive understanding of our event and have evolved and grown with the sport.

ASM have worked closely with all of our key suppliers and contractors and have a great working relationship with them all. This ensures quick and smooth dealings which enables a high level of efficiency across suite planning, bump in, event troubleshooting and bump out.

ASM play an imperative role in securing and servicing many corporate sponsors for our events. This role is critical in the overall event corporate strategy for V8 Supercars where V8SC are the promoter.

Additionally, they have been a great corporate partner for our international events, creating corporate travel packages to events in Abu Dhabi and Austin Texas.

ASM represent our team and partners with professionalism and innovation, Chris and his team are a major asset to the overall V8 Supercars Championship.

We look forward to continuing working with the ASM team in the future."

Supercars Australia

Shane Howard

CEO

"ASM have worked in partnership with GM Holden and the Holden Racing team for over 15 years and throughout that time, Chris Neville-Smith and his team have provided an exceptional, professional and comprehensive service to both the team and its partners.

Chris has great experience in the sport as well as a great passion to always ensure the sponsors, the fans and our guests at all levels are treated with a first class service, befitting of our brand and our expectations.

ASM’s continued innovation with the hospitality services and general look of the suites as well as their willingness to go that extra mile in organising all aspects of the event process is, I believe an integral aspect of the teams’ commercial operations, and as such I would thoroughly recommend that ASM be retained as Walkinshaw Racing’s exclusive event partner."

Holden

Simon McNamara

Manager | Sponsorship & Motorsport GM

“The knowledge of Chris and his team has been an important ingredient in the logistics and ongoing successful delivery of outstanding events. Whether facilitating large corporate functions or to facilitate smaller more intimate sports experiences we have found ASM to be both imaginative and flexible, providing a unique support to our own marketing efforts.”

Uvex

ASM coordinated and hosted 25 UVEX employees at the Australian Grand Prix in the Holden Racing Team corporate hospitality facility.

"ASM offer a professional and personalised experience that will always impress. These guys deliver beyond expectations."

Texas Supercars

In 2013 ASM managed the travel and tours program for over 200 Nissan Motorsport and Holden Racing Team guests to the Texas 400.

Our Clients